I am an only child from a conservative asian home ruled by a tiger parents. I left home in 2006 for the big apple, in hopes of becoming a great designer that I one day dream of. Fresh out of college, I embarked on the big city with a backpack and $600 dollars in my pocket. With the help of my cousin for letting me stay over her apartment, I began my eight-year design journey learning everything under the sun. From agency co-brand marketing promotions at Playboy, direct marketing landing page optimizations at Miva, to building UI/UX/Visual Designs for front-end, responsive, and mobile platforms. My passion and drive for exceeding my personal goals have allowed me to work in fast-paced, multi-facet environment with attention to detail and execute successful project strategies and deadlines.
I’m currently the Art Director at Felix – IAC NYC, where I design and mold the product and user experience of an intelligent advertising solution for businesses using voice transcriptions. In the past, I’ve worked with luxury Wine & Food (Lot18, Plated), Movies (World War Z), Media (Playboy), Coffee (CoffeeMate, Hamptons Lane), US Govt (OPM.gov), and News (Newser). My heart lies with big branding media advertising, interactive design, and movies.
On my spare time I over-indulge in photography, video gaming, reviewing makeup products, cooking, and dreaming about traveling. I also have a meme cat named Blu, he’s quite a character. (No, he’s not named after JayZ’s daughter)If you want to know more about actual design and work, check out my resume here.
NOTABLESBehance Feature: Web Design Served (2014)Even Linkedin Can Be Beautifulhttp://gizmodo.com/5992407/even-linkedin-can-be-beautifulPress on Engadget, Huffington Post, Fast CompanyAllPaws Pet Rescue App (2014)http://www.engadget.com/2014/11/03/allpaws-app-tinder-pets/Business Insider & American Express Open Forum (2013)Photography featuring Trendy Felix Office Spacehttp://www.businessinsider.com/new-york-ad-company-felixs-office-2013-4Behance Featured: App Design Served (2013)Lot18 Mobile App Designhttp://www.appdesignserved.co/gallery/Lot18-Mobile/5485101