I am a passionate creative designer with over ten years experience and proven ability to transform abstract concepts into impactful engaging media. Able to create interface and experiences that can be directly mapped to business goals and user values to accurately communicate suitable UX strategies and adhere to project constraints to provide the best design solution. 

Able to give holistic and tactical long-term and short-term concepts, project planning, pitching, analyze user behavior, wire framing, and prototyping. I'm also accustomed to working in a fast-paced, multi-faceted creative environment and is committed to producing high quality work.

I possess initiative, leadership, mentoring ability, and attention to detail to execute successful project strategy without hand holding. I am also open minded and love to work with people and their ideas to complete the project as a team. I have the drive to immerse and learn new skill of the business to push boundaries of what is possible.

Able to design a wide range of creative from print, web, interactive co-branding marketing promotions, direct marketing landing pages to product iOS UI/UX/Visual Designs for front-end, responsive, and mobile platforms.

For full portfolio, visit: http://www.clomotion.com


Honorable Mentions

Interview with Campfires.io
http://campfires.io/catherine-lo-freelance-graphic-designer/

TechCrunch (2015) - Re:quest Apple Watch app
http://techcrunch.com/2015/06/03/request-offers-a-faster-way-to-respond-to-messages-on-apple-watch-and-iphone/

Behance Feature: Web Design Served (2014)
Even Linkedin Can Be Beautiful
http://www.webdesignserved.com/gallery/7585899/Even-Linkedin-Can-Be-Beautiful

Press on Engadget, Huffington Post, Fast Company
AllPaws Pet Rescue App (2014)
http://www.engadget.com/2014/11/03/allpaws-app-tinder-pets/
http://www.huffingtonpost.com/2014/10/28/tinder-pet-rescue_n_6056144.html
http://www.fastcocreate.com/3021523/allpaws-wants-to-be-the-okcupid-of-pet-adoptions

Business Insider & American Express Open Forum (2013)
Photography featuring Trendy Felix Office Space
http://www.businessinsider.com/new-york-ad-company-felixs-office-2013-4

Behance Featured: App Design Served (2013)
Lot18 Mobile App Design
http://www.appdesignserved.co/gallery/Lot18-Mobile/5485101

Gizmodo & The Tech Block (2013)
Linkedin Concept Redesign
http://gizmodo.com/5992407/even-linkedin-can-be-beautiful

Eater.com & NY Food Festival (2012)
Featured Photography Event Coverage - Meatopia
http://blog.lot18.com/2012/09/i_survived_meatopia_2012_the_city_of_meat/

Washington DC Chinese Cultural Website Contest
First Place for Winner 3 years in a row 2000-2002


Experience

 

Felix

getfelix.com

Art Director
New York, NY .  Feb 2013 - Sept 2014

• Art Director at a local advertising company Yext, acquired Yext Calls (Now Felix) for $30M by IAC
• Felix powers local commerce by connecting consumers with businesses using advanced speech recognition technology. Advertisers only pay when they receive a phone call from a new customer interested in doing business with them. Drives millions of measurable consumer transactions to our small businesses.
• Created on-boarding process for clients from the minute they sign up for our services to the last email they receive when they cancel. Retention of customer satisfaction is a priority.
• A “swiss army knife” of tasks not including branding, UX, Wire-framing, UI, Landing Pages, Marketing Strategy, Visual Design, Analyzing Data, Brand Recognition, and Print Collateral.

Business Insider & American Express Open Forum (2013)
Photography featuring Trendy Felix Office Space
http://www.businessinsider.com/new-york-ad-company-felixs-office-2013-4


 

Lot18

lot18.com

Art Director
New York, NY . May 2011 - January 2013

• Raised $44.5m in venture capital, generated $25m (2011), present from conception to 2013.
• UI/UX designer for iPhone and iPad Apps for iOS5 & iOS 6
• Lead, manage, and design creative concepts for key brand, business, and product merchandising initiatives from conception to completion.
• Works with Director of Marketing to plan workflow and strategy for seasonal campaigns and concepts. Ownership of all communication to users via email, social, website.
• Push the boundaries of the brand, and shows ownership of the product. Launched Gourmet and Experiences verticals to expand product offerings.
• Introduce new concepts and focuses on industry trends and stays relevant in the market

Behance Featured: App Design Served (2013)
Lot18 Mobile App Design
http://www.appdesignserved.co/gallery/Lot18-Mobile/5485101

Eater.com & NY Food Festival (2012)
Featured Photography Event Coverage - Meatopia
http://blog.lot18.com/2012/09/i_survived_meatopia_2012_the_city_of_meat/


 

Yext

yext.com

Art Director
New York, NY . Sep 2009 – May 2011

• Yext was valued at $270m, revenues increased $34m-$55m (2012)
• Projects: PowerListings Platform to scan businesses to see their presence online. GeoMarketing.com
• Define and refine the Yext brand and web presence across all platforms. 
• Understand product specs to create wireframes, polished visual mockups & user interaction design.
• Provide creative direction to frontend & backend developers to complete the usability of the application and translate to functional code. Create clean and strong visuals for direct marketing materials & full design support


 

Linkstorm

linkstorm.net

Senior Interactive Designer
New York, NY . Sep 2009 – Jun 2010

• Produced ad units and demos for display advertising to pixel-perfection, cross browser compatibility. Executing extensive knowledge with CSS "sliding-doors" and behaviors in strict/trasitional/quirk modes
• Created advertising campaigns with enhanced performance by tailoring custom designs for each client’s needs. Clients include: Xerox, LaQuinta, Hampton Inn, Dove Men, E-Trade, Liberty Mutual, LL Bean, T-Mobile, HP, Broadband of America, Nasonex, Sirius, Prudential, Old Navy, Forbes, IBM, NYU SCPS, Office Depot, RadioShack, StrideRite, UPS & TIAA-Cref
• Maintain and manage content updates for Linkstorm's parent website


 

Creative Project Manager & Lead Web Developer
New York, NY . Mar 2008 – Oct 2009

• Provided leadership across 35+ verticals and direct management of web design team. Presented new campaign and marketing creative concepts to enhance sales and distribution of alot software
• Analyzed data traffic conversion rates and establish clear solutions to low performance pages and improved conversion rates by 200% across landing pages & tripled acquisition
• Provided Art Direction to Marketing/Product Development team for mini sites, advertorials and dynamic banner ads. Approves all creative producted: Landing pages, Flash animation, Rich-media banner ads
• Administered Quality Assurance standards across all pages and checking compliancy for Google & Yahoo and testing for errors on cross-browers.


 

Senior Online Media Developer
New York, NY, USA . Jul 2007 – Mar 2008

• Design and develop creative materials based on the needs of Playboy's clients.
Partial list of clients: Patron, Sauza Hornitos, Sony Entertainment, HBO, Cuervo, Sirius, The Girls Next Door E!, WWE, Crown Royal, Hairclub for Men, Jameson, Stoli, World Poker Tournament, Columbia Pictures, Capitan Morgan and LionsGate Films
• Design custom & implement marketing takeovers & advertising ads in dynamic html and flash. Create packing and event print materials.
• Assist the Art Director in completing post-production materials and develop high level illustrations for logos/ licensing