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Hi 👋🏻 I’m Cat, a self-employed interdisciplinary specialist in Product UX/UI Design for native iOS applications for the last seven years.


I love working in the intersection of design and technology and look forward to ideas that push the boundaries and begs to answer “how”? With a background in print and web for thirteen years, I have a wide range of knowledge in the field, particularly in:

  • Fortune 500 Enterprise solutions for big data and design systems thinking
    - Over 15 specialized iOS Native Applications from dashboards, data entry, big data visualization, to working with cross platform technologies such as React and WPF development

  • eCommerce user experience flows and placement
    - Built branding and UX/UI designs for now Sotheby’s Home, feat. in Architectural Digest
    - Kids Apparel Sites, Primary.com and Lollywollydoodle.com

  • Marketing strategy in Media sectors
    - Pet Adoption App acquired by Petsmart
    - Apple Watch OS1 Apps for Fox Now
    - Google Program focusing on Food Tech

With a track record on the deep understanding of how design influences the businesses I work with, I’m able to provide measurable long term value for clients. With past projects in press mention from Adobe, TechCrunch, Engadget, Gizmodo, Huffington Post, and Business Insider.


About Me

I am a passionate creative designer with over ten years experience and proven ability to transform abstract concepts into impactful engaging media. Able to create interface and experiences that can be directly mapped to business goals and user values to accurately communicate suitable UX strategies and adhere to project constraints to provide the best design solution for maximum value. 

Able to give holistic and tactical long-term and short-term strategy and concepts, project planning, pitching, analyzing user behavior, and prototyping in agile design cycle. I'm also accustomed to working in a fast-paced, multi-faceted creative environment and is committed to producing high quality work.

I possess initiative, leadership, mentoring ability, and attention to detail to execute successful project strategy without hand holding. I work without ego, with an open mind with different ideas and concepts to complete as a team. I can also be the lone wolf to flush out all concepts for presentation. I have the passion and drive to immerse and work hard to learn new skills of the business to push boundaries of what’s next.

Able to design a wide range of creative from print, web, interactive co-branding marketing promotions, direct marketing landing pages to product iOS UI/UX/Visual Designs for front-end, responsive, and mobile platforms.

For full portfolio, visit: http://www.clomotion.com


I partner with business, startups, and individuals to help conceptualize their ideas, plan their product, execute strategy, iterate concepts and pivot after launch.

Main Client:
In the last four years, my primary contract is with the full remote agency, Martiancraft.
Fortune 500 Enterprise Oil and Gas - Houston, TX (NDA)
Apple - Education (NDA)
Google - Food (NDA)

Brilliant Basics for Baby & Kids. User Interface Design.

Viyet.com / Sotheby’s Home
Luxury Design Consignment Marketplace. Acquired by Sotheby’s Feb 2018. Rebranded to Sotheby’s Home https://sothebyshome.com
All look and feel from the ground up. Wireframes, User Interface, Experience, and vendor portal backend systems.

Top online pet adoption platform to enhance adoption efforts. Acquired by Petsmart on Oct 2017. 
I designed the iOS app, User Interface, User Experience, Marketing Collateral, Pitch Decks.

ElderCheck iOS & WatchOS 1 App
Healthcare App. Pioneering new innovative technology like the Apple Watch to send 1-1 communication between elder and their caregiver with HIPPA compliant process. Created using Apple Watch OS 1.

Fox Now WatchOS 1 App
Allows user to tune into their favorite shows by watching via iPhone/iPad.
Apple Watch app was developed to remind users of upcoming favorited shows.

News source for Location and Mobile Marketing Platform to connect CMO's and Sr. marketer's to today's mobile content. User Interface design for all pages.

Trendy and Unique personalized kids clothing. User Interface Design.

Press Mentions

Adobe Live in San Francisco on UX / UI Design - Outer Space (2019)
Day 1: https://www.behance.net/live/videos/2025/UIUX-Design-with-Cat-Lo-1-of-3 (7.3k)
Day 2: https://www.behance.net/live/videos/2031/UIUX-Design-with-Cat-Lo-2-of-3 (2.5k)
Day 3: https://www.behance.net/live/videos/2037/UIUX-Design-with-Cat-Lo-3-of-3 (2.5k)

Adobe Live in San Francisco on UX / UI Design - Pollen E-commerce (2018)
Day 1: https://www.behance.net/live/videos/1471 (7.6k views)
Day 2: https://www.behance.net/live/videos/1477 (2.8k views)
Day 3: https://www.behance.net/live/videos/1483 (2.3k views)

Adobe 99U Conference Live in New York City (2018)
Watch: https://www.behance.net/live/videos/993

Campfires.io Interview (2015)

TechCrunch (2015) - Re:quest Apple Watch app

Behance Feature: Web Design Served (2014)
Even Linkedin Can Be Beautiful

Press on Engadget, Huffington Post, Fast Company
AllPaws Pet Rescue App (2014)

Business Insider & American Express Open Forum (2013)
Photography featuring Trendy Felix Office Space

Behance Featured: App Design Served (2013)
Lot18 Mobile App Design

Gizmodo & The Tech Block (2013)
Linkedin Concept Redesign

Eater.com & NY Food Festival (2012)
Featured Photography Event Coverage - Meatopia

Washington DC Chinese Cultural Website Contest
First Place for Winner 3 years in a row 2000-2002

Past Work History



Art Director
New York, NY .  Feb 2013 - Sept 2014

Yext was founded in 2006 as a local advertising business. In 2009, it had had moved to a billing model based on generating leads via a pay-per-call model. In August 2012, the company sold that business to IAC's CityGrid Media for $30M in order to focus on its listing update service, which became Felix. 

• Art Director at a local advertising company Yext, acquired Yext Calls (Now Felix) for $30M by IAC
• Felix powers local commerce by connecting consumers with businesses using advanced speech recognition technology. Advertisers only pay when they receive a phone call from a new customer interested in doing business with them. Drives millions of measurable consumer transactions to our small businesses.
• Created on-boarding process for clients from the minute they sign up for our services to the last email they receive when they cancel. Retention of customer satisfaction is a priority.
• A “swiss army knife” of tasks not including branding, UX, Wire-framing, UI, Landing Pages, Marketing Strategy, Visual Design, Analyzing Data, Brand Recognition, and Print Collateral.

Business Insider & American Express Open Forum (2013)
Photography featuring Trendy Felix Office Space




Art Director
New York, NY . May 2011 - January 2013

Lot18 began as a flash sale website for wines, with a business model similar to that of Gilt Groupe. The company initially focused on providing access to smaller, lesser-known wine producers. It later expanded its offerings to include large, well-known brands, as well as custom-produced wines. Lot18 secured over $42 million in funding. 

In January 2013, Lot18 acquired the assets of Santa Rosa, Calif., based Tasting Room, which was founded by former Apple executive Tim Bucher, and had developed a system for creating sampler kits with 50 milliliter bottles. Tasting room now powers the Forbes Wine Club

• Lead UI/UX designer for iPhone and iPad Apps for iOS5 & iOS6
• Lead, manage, and design creative concepts for key brand, business, and product merchandising initiatives from conception to completion
• Works with Director of Marketing to plan workflow and strategy for seasonal campaigns and concepts
• Push the boundaries of the brand, and shows ownership of the product
• Introduce new concepts and focuses on industry trends and stays relevant in the market

Behance Featured: App Design Served (2013)
Lot18 Mobile App Design

Eater.com & NY Food Festival (2012)
Featured Photography Event Coverage - Meatopia




Art Director
New York, NY . Sep 2009 – May 2011

Yext IPO on 4/13/2017 at $115.5M, Mkt Cap 1.19B. Yext is a New York City technology company that enables businesses to update location-related information on multiple websites from one place. Its platform also manages industry's ecosystem of maps, applications, social networks, directories and search engines, including Google and Apple. Its platform allows the businesses to store and manage information about their locations connected to its products. It offers products, such as PowerListings enables businesses to drive face-to-face and digital interactions.

When I joined, Yext had raised $65.8 million in funding and handled 950,000 location updates for 50,000 businesses. As of September 2016, Yext's subscriber base reached 800,000 business locations, publishing across a global network of 100+ publisher sites. 

• Define and refine the Yext brand and web presence across all platforms. "All hands on deck" designing Print, UI, and Web
• Understand product specs and create wireframe, polished visual mockups, and interaction design
• Work with front end developers to complete the usability of the application and direct designs into functional code.
• Create clean and strong visuals for Direct Marketing Materials and design support for the company




Senior Interactive Designer
New York, NY . Sep 2009 – Jun 2010

Linkstorm is an advertising technology company pioneering a new approach to online advertising with the premise that ads perform better for the advertiser when they are more useful to the customer. Clients include: IBM, Cisco, Prudential, Sony, Land Rover, Nisan, Infiniti.

• Produced ad units and demos for display advertising to pixel-perfection, cross browser compatibility
• Enhanced performance of online advertising campaigns, tailored custom designs for client needs
• Executing extensive knowledge with CSS “sliding-doors” and behaviors in strict/trasitional/quirk modes
• Maintain and manage content updates for Linkstorm’s parent website


Creative Project Manager & Lead Web Developer
New York, NY . Mar 2008 – Oct 2009

• Provide leadership across 35+ verticals and direct management of web design/development team
• Analyzes data traffic conversion rates and establish clear solutions to low performance pages
• Improved conversion rates by 200% across landing pages and tripled distribution rates
• Provide art direction to Marketing/Product Development team for mini sites, advertorials and dynamic banner ads. Approves all creative produced; Landing pages, Flash animation, Rich-media banner ads
• Presents new campaign and marketing creative concepts to enhance sales and distribution of alot software
• Administered Quality Assurance standards across all pages and checking compliancy for Google & Yahoo


Senior Online Media Developer
New York, NY, USA . Jul 2007 – Mar 2008

Partial list of clients: Patron, Sauza Hornitos, Sony Entertainment, HBO, Columbia Pictures, and LionsGate Films

• Design and develop creative materials based on the needs of Playboy’s clients. 
• Self Manage ongoing projects from start to finish ensuring the client’s highest level of satisfaction
• Design and implement marketing and advertising ads in dynamic html and flash
• Assist the Art Director in completing post-production materials and develop illustrations for logos/ licensing