In 2006, I left home for the big apple, in hopes of becoming a great designer that I one day dream of. Fresh out of college, I embarked on New York City with a backpack and $600 dollars in my pocket. With the help of my cousin for letting me stay over her apartment, I began my design journey learning everything under the sun. From agency co-brand marketing promotions, direct marketing optimizations to building UI/UX/Product Designs for front-end, responsive, and mobile platforms. My passion and unlimited drive for exceeding my personal goals have allowed me to work in fast-paced, multi-facet environment with attention to detail and execute successful project strategies and deadlines.


Catherine Lo is a product designer experienced in Art Direction & UX/UI Visual Design.

I am a passionate creative designer with over ten years experience and proven ability to transform abstract concepts into impactful engaging media. Able to create interface and experiences that can be directly mapped to business goals and user values to accurately communicate suitable UX strategies and adhere to project constraints to provide the best design solution. 

Able to give holistic and tactical long-term and short-term concepts, project planning, pitching, analyze user behavior, wire framing, and prototyping. I'm also accustomed to working in a fast-paced, multi-faceted creative environment and is committed to producing high quality work.

I possess initiative, leadership, mentoring ability, and attention to detail to execute successful project strategy without hand holding. I am also open minded and love to work with people and their ideas to complete the project as a team. I have the drive to immerse and learn new skill of the business to push boundaries of what is possible.

Able to design a wide range of creative from print, web, interactive co-branding marketing promotions, direct marketing landing pages to product iOS UI/UX/Visual Designs for front-end, responsive, and mobile platforms.

For full portfolio, visit: http://www.clomotion.com


Press Mentions

Adobe 99U Conference Live in New York City (2018)
Watch: https://www.behance.net/live/videos/993

Campfires.io Interview (2015)
http://campfires.io/catherine-lo-freelance-graphic-designer/

TechCrunch (2015) - Re:quest Apple Watch app
http://techcrunch.com/2015/06/03/request-offers-a-faster-way-to-respond-to-messages-on-apple-watch-and-iphone/

Behance Feature: Web Design Served (2014)
Even Linkedin Can Be Beautiful
http://www.webdesignserved.com/gallery/7585899/Even-Linkedin-Can-Be-Beautiful

Press on Engadget, Huffington Post, Fast Company
AllPaws Pet Rescue App (2014)
http://www.engadget.com/2014/11/03/allpaws-app-tinder-pets/
http://www.huffingtonpost.com/2014/10/28/tinder-pet-rescue_n_6056144.html
http://www.fastcocreate.com/3021523/allpaws-wants-to-be-the-okcupid-of-pet-adoptions

Business Insider & American Express Open Forum (2013)
Photography featuring Trendy Felix Office Space
http://www.businessinsider.com/new-york-ad-company-felixs-office-2013-4

Behance Featured: App Design Served (2013)
Lot18 Mobile App Design
http://www.appdesignserved.co/gallery/Lot18-Mobile/5485101

Gizmodo & The Tech Block (2013)
Linkedin Concept Redesign
http://gizmodo.com/5992407/even-linkedin-can-be-beautiful

Eater.com & NY Food Festival (2012)
Featured Photography Event Coverage - Meatopia
http://blog.lot18.com/2012/09/i_survived_meatopia_2012_the_city_of_meat/

Washington DC Chinese Cultural Website Contest
First Place for Winner 3 years in a row 2000-2002


 

Experience

UX/UI, Mobile, iOS, Product Designer - Catherine Lo Design & MartianCraft

I currently consult for agencies, established businesses, startups in series A/B, and service individuals in need of creative work. I work with clients to help conceptualize their ideas, organize ux/ia of the product, execute, planning of their product design, and maintenance of the product after launch.

Projects:
--------------------------------------------------------------

• Oil and Gas - Fortune 500 Enterprise in Houston, TX (NDA)
• Apple, Inc. - Education (NDA)
• Google - Food Program (NDA)

Fox Now WatchOS 1 App
Allows user to tune into their favorite shows by watching via iPhone/iPad. Apple Watch app was developed to remind users of upcoming favorited shows.

ElderCheck iOS & WatchOS 1 App
Healthcare App. Pioneering new innovative technology like the Apple Watch to send 1-1 communication between elder and their caregiver with HIPPA compliant process. Created using Apple Watch OS 1.

GeoMarketing.com
News source for Location and Mobile Marketing Platform to connect CMO's and Sr. marketer's to today's mobile content. User Interface design for all pages.

LollyWollyDoodle.com
Trendy and Unique personalized kids clothing. User Interface Design.

Primary.com
Brilliant Basics for Baby & Kids. User Interface Design.

Viyet.com 
Luxury Design Consignment Marketplace. Acquired by Sotheby’s Feb 2018.
https://www.architecturaldigest.com/story/sothebys-acquires-viyet-auction
All look and feel from the ground up. Wireframes, User Interface, Experience, and vendor portal backend systems.

AllPaws.com
Top online pet adoption platform to enhance adoption efforts. Acquired by Petsmart on Oct 2017. 
I designed the iOS app, User Interface, User Experience, Marketing Collateral, Pitch Decks.

 

 

 

Felix

getfelix.com

Art Director
New York, NY .  Feb 2013 - Sept 2014

Yext was founded in 2006 as a local advertising business. In 2009, it had had moved to a billing model based on generating leads via a pay-per-call model. In August 2012, the company sold that business to IAC's CityGrid Media for $30M in order to focus on its listing update service, which became Felix. 

• Art Director at a local advertising company Yext, acquired Yext Calls (Now Felix) for $30M by IAC
• Felix powers local commerce by connecting consumers with businesses using advanced speech recognition technology. Advertisers only pay when they receive a phone call from a new customer interested in doing business with them. Drives millions of measurable consumer transactions to our small businesses.
• Created on-boarding process for clients from the minute they sign up for our services to the last email they receive when they cancel. Retention of customer satisfaction is a priority.
• A “swiss army knife” of tasks not including branding, UX, Wire-framing, UI, Landing Pages, Marketing Strategy, Visual Design, Analyzing Data, Brand Recognition, and Print Collateral.

Business Insider & American Express Open Forum (2013)
Photography featuring Trendy Felix Office Space
http://www.businessinsider.com/new-york-ad-company-felixs-office-2013-4

 

 

Lot18

lot18.com

Art Director
New York, NY . May 2011 - January 2013

Lot18 began as a flash sale website for wines, with a business model similar to that of Gilt Groupe. The company initially focused on providing access to smaller, lesser-known wine producers. It later expanded its offerings to include large, well-known brands, as well as custom-produced wines. Lot18 secured over $42 million in funding. 

In January 2013, Lot18 acquired the assets of Santa Rosa, Calif., based Tasting Room, which was founded by former Apple executive Tim Bucher, and had developed a system for creating sampler kits with 50 milliliter bottles. Tasting room now powers the Forbes Wine Club

• Lead UI/UX designer for iPhone and iPad Apps for ios5 & ios6
• Lead, manage, and design creative concepts for key brand, business, and product merchandising initiatives from conception to completion
• Works with Director of Marketing to plan workflow and strategy for seasonal campaigns and concepts
• Push the boundaries of the brand, and shows ownership of the product
• Introduce new concepts and focuses on industry trends and stays relevant in the market

Behance Featured: App Design Served (2013)
Lot18 Mobile App Design
http://www.appdesignserved.co/gallery/Lot18-Mobile/5485101

Eater.com & NY Food Festival (2012)
Featured Photography Event Coverage - Meatopia
http://blog.lot18.com/2012/09/i_survived_meatopia_2012_the_city_of_meat/

 

 

Yext

yext.com

Art Director
New York, NY . Sep 2009 – May 2011

Yext IPO on 4/13/2017 at $115.5M, Mkt Cap 1.19B. Yext is a New York City technology company that enables businesses to update location-related information on multiple websites from one place. Its platform also manages industry's ecosystem of maps, applications, social networks, directories and search engines, including Google and Apple. Its platform allows the businesses to store and manage information about their locations connected to its products. It offers products, such as PowerListings enables businesses to drive face-to-face and digital interactions.

When I joined, Yext had raised $65.8 million in funding and handled 950,000 location updates for 50,000 businesses. As of September 2016, Yext's subscriber base reached 800,000 business locations, publishing across a global network of 100+ publisher sites. 

• Define and refine the Yext brand and web presence across all platforms. "All hands on deck" designing Print, UI, and Web
• Understand product specs and create wireframe, polished visual mockups, and interaction design
• Work with front end developers to complete the usability of the application and direct designs into functional code.
• Create clean and strong visuals for Direct Marketing Materials and design support for the company

 

 

Linkstorm

linkstorm.net

Senior Interactive Designer
New York, NY . Sep 2009 – Jun 2010

Linkstorm is an advertising technology company pioneering a new approach to online advertising with the premise that ads perform better for the advertiser when they are more useful to the customer. Clients include: IBM, Cisco, Prudential, Sony, Land Rover, Nisan, Infiniti.

• Produced ad units and demos for display advertising to pixel-perfection, cross browser compatibility
• Enhanced performance of online advertising campaigns, tailored custom designs for client needs
• Executing extensive knowledge with CSS “sliding-doors” and behaviors in strict/trasitional/quirk modes
• Maintain and manage content updates for Linkstorm’s parent website

 

 

Creative Project Manager & Lead Web Developer
New York, NY . Mar 2008 – Oct 2009

• Provide leadership across 35+ verticals and direct management of web design/development team
• Analyzes data traffic conversion rates and establish clear solutions to low performance pages
• Improved conversion rates by 200% across landing pages and tripled distribution rates
• Provide art direction to Marketing/Product Development team for mini sites, advertorials and dynamic banner ads. Approves all creative produced; Landing pages, Flash animation, Rich-media banner ads
• Presents new campaign and marketing creative concepts to enhance sales and distribution of alot software
• Administered Quality Assurance standards across all pages and checking compliancy for Google & Yahoo

 

 

Senior Online Media Developer
New York, NY, USA . Jul 2007 – Mar 2008

Partial list of clients: Patron, Sauza Hornitos, Sony Entertainment, HBO, Columbia Pictures, and LionsGate Films

• Design and develop creative materials based on the needs of Playboy’s clients. 
• Self Manage ongoing projects from start to finish ensuring the client’s highest level of satisfaction
• Design and implement marketing and advertising ads in dynamic html and flash
• Assist the Art Director in completing post-production materials and develop illustrations for logos/ licensing